Marketing plan stage 1 Essay Example | Topics and Well Written Essays - 1000 words

Marketing plan stage 1 - Essay Example 1 due to increase in total revenue and operating income but in the year 2012 the net income has decreased due to significant increase in income tax expenses and decrease in earnings from operations although the total revenue and gross profit has improved than the previous year. In the year 2013, the net income has increased than the previous year due to decrease in income tax expenses and increase in the earnings from continuing operation and also due to the increment in revenue and gross profit for the year. Income growth was negative for the year 2009 and 2011 due to decrease in net income but otherwise the growth was good for the remaining years. Stock price of the company has decreased from 2009 to 2011 which indicates expectations of investors were not met but after 2011 to 2013 it has increased significantly which indicates investors are gaining confidence in the company. Microsoft has such huge variety of product offering in the market that they have product for almost every type of customer. They are spread across all the continents in the world and reach out to everyone in this century. The reason they can target all types of customers lies in their products and services. They have software, games, browser, and the list goes on. Individuals need purchase safe so purchasing from #1 would appear to be the protected decision. However Microsoft never directed this strength into a solid brand position. They drank excessively of their own cool support and accepted their answers were more focused than they truly were. Being enormous has headed them to being a huge mush of significance, being such a variety of sorts of programming, fittings, administrations, and frameworks they have no brand center. As their predominance has faded, their brand position has flattened to the disgraceful "Im a PC" fight. Microsoft Office – It is their office suite which includes accessibility features that both make it easier for people with disabilities to use it, and, for